How We Rank Online Sportsbooks

Ethan Lim
Written byEthan LimWriter

Learn How BettingRanker Ranks Bookmakers in a Video Guide

BettingRanker specializes in reviewing online sportsbooks. Our team uses sophisticated automation to collect and analyze information on betting options, odds, and promotions. This allows us to rank sportsbooks with precision, helping you choose the best platforms for your betting needs.

AutoRank Technology


At our core, we utilize the AutoRank system, affectionately dubbed "Maximus," which significantly improves the process of ranking online bookmakers. This innovative system pulls vast amounts of data from multiple sources to classify and rank bookmakers swiftly. This allows us to quickly deliver the most relevant and superior options directly to you. The name "Maximus" reflects our goal of maximizing efficiency, satisfaction, and your overall experience. More than just a tool, Maximus represents our commitment to enhancing your gambling experience by consistently offering top-tier choices.

How Does Maximus Work?


Maximus operates by gathering detailed data on each bookmaker, including available bonuses, user feedback, and regional access. This data is then processed through our sophisticated algorithm, which ranks each bookmaker based on its score. Bookmakers with the highest scores top our lists, ensuring that you always see the best and most fitting options for your betting needs. While Maximus doesn’t simplify the content creation aspect of our reviews, it revolutionizes the way we manage our rankings across a vast network of localized sites, improving our service quality.

Can Maximus Make a Mistake?

While we take pride in Maximus's effectiveness, like any technology, it isn’t ideal. Mistakes can happen, typically due to data errors or algorithm glitches. We are dedicated to continually refining Maximus to boost its precision and reliability. Our automated system operates on a scale unmatched in the industry, setting us apart by managing a diverse array of localized betting platforms, thereby ensuring accurate and customized rankings for bettors worldwide.

The Explanation Of Our Star Rating

The BettingRanker’s team utilizes a comprehensive star rating system to guide you through the vast world of online bookmakers, ensuring you make well-informed decisions about where to play. Here's what each star level represents in our detailed evaluation process:

Poor - Lacks significantly in service, reliability, and user experience.
⭐⭐Fair - Meets basic standards but requires major improvements to be competitive.
⭐⭐⭐Good - Satisfactory for casual players, though not exceptional in any area.
⭐⭐⭐⭐Very Good - Well-rounded in most areas but may lack groundbreaking features.
⭐⭐⭐⭐⭐Excellent - Strong performance across the board, ensuring a solid gaming experience.
⭐⭐⭐⭐⭐⭐Outstanding - Surpasses average expectations, particularly excelling in customer service.
⭐⭐⭐⭐⭐⭐⭐Superior - Industry-leading, offering innovative features and robust player engagement.
⭐⭐⭐⭐⭐⭐⭐⭐Elite - Benchmark-setting with exceptional services and top-notch features.
⭐⭐⭐⭐⭐⭐⭐⭐⭐Premier - Near perfect, with cutting-edge features and superior performance.
⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐World-Class - The epitome of excellence in online betting, unparalleled in every category.

Our star rating system is designed to clarify and simplify your choice, helping you select a bookmaker that best fits your needs and expectations.

How We Gather Information For The Review


Affiliate marketing plays an important role in our operations as a widely accepted performance-based marketing approach within the online betting industry. This strategy benefits both us and our partners in the online bookmaker sector by driving traffic and acquiring customers, which enhances our collaborative success. We keep our relationships with these partners robust to ensure we always have access to the latest information through our provider portal. This portal allows partners to update us with detailed information about their services, which we confirm and use to craft our reviews, ensuring the content is accurate and current. Bonuses are carefully curated; we either seek them out from the bookmaker's website or receive updates directly from the providers, making sure that our listings reflect the most attractive offers available.

Our ongoing partnerships with bookmakers focus on the swift exchange of information. These relationships do not influence our unbiased review process, which is strictly based on verifiable data. The transparency and integrity in our approach ensure that the reviews and rankings we provide are both reliable and beneficial to users looking for trustworthy online bookmakers.

Meet BettingRanker’s Partners

At BettingRanker, we are proud to collaborate with some of the most prominent and reliable names in the online sports betting industry. Each of these partnerships enhances our ability to provide users with up-to-date betting options:

  • Unibet: Known for its comprehensive sportsbook and live betting options, Unibet consistently offers innovative betting features that cater to a diverse range of sports enthusiasts.
  • 888: As a global leader in the sports betting market, 888 brings a robust selection of betting markets with highly competitive odds, enriching the betting experience for our users.
  • Mr. Green: Renowned for its commitment to responsible betting, Mr. Green also provides a user-friendly betting interface and a wide array of sports betting opportunities.
  • 7StarsPartner: This partner stands out for its focus on affiliate marketing and generous promotions that attract and retain bettors.
  • 1xBet: Known for its vast sports coverage, 1xBet offers exceptional betting odds and an expansive range of markets, including live betting and streaming services.
  • Betwinner: Focusing on user experience, Betwinner delivers an extensive range of betting options and easy access to betting statistics and data.
  • William Hill: A stalwart in the betting industry, William Hill offers premium betting services with comprehensive coverage of major and minor sports events worldwide.
  • A rising star, caters to the esports and traditional sports markets, providing innovative betting options tailored to the modern bettor.

These brands contribute uniquely to our platform, enhancing our ability to offer a diversified and enriching betting experience. We value these relationships and are eager to continue our collaborations, ensuring that our users always have access to the best and most reliable betting destinations.

About the author
Ethan Lim
Ethan Lim

Ethan Lim, a native of the Lion City, is Singapore’s rising star in the domain of online casino guide localization. He masterfully blends his intimate knowledge of local culture with international gaming standards to produce content that resonates deeply with Singaporeans.

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